Developing Your Personal Marketing Plan: A CAREER Strategy

While involved in ‘the challenging waters’ of career transition, the same chaotic, jobless, trying times are very productive times. Don’t waste them by floundering with lack of focus and direction, falling into the dark, depressive attitude of distractions and, worst of all, inaction…   When we are employed, we tend to function under the guidance of our employer’s business plan, or, more specifically, our job description. Our ‘routine’ is defined by:

  • Personal accountability to a labyrinth of responsibilities, some structured— some not structured at all—but all contributing to productive work activities…
  • We create productivity and efficiency with our sense of time management…
  • And as ‘top talent’ professionals, we often take initiative, make process improvements, and contribute to the Company’s growth.

So, why not recreate all that with OUR OWN PLAN, a Personal Marketing Plan, to move toward job satisfaction, commitment, and appropriate compensation, for the rest of our careers… including any current, short term job search?   But, before looking at what such a Personal Marketing Plan would look like, let’s review the PREPARATION Portion of the 12-step Process Model.


  1. ASSESSMENT: Inventory your skill sets, experience, and personality
  2. SET CAREER OBJECTIVE: Identify appropriate target organizations and be able to clearly position yourself for your next right employment.
  3. DEVELOP IN-SYNC Personal Marketing Collateral Materials: Written and verbal collateral materials will be in a constant state of development.
  4. REFERENCE SELECTION AND COACHING
  5. CREATE YOUR DIGITAL FOOTPRINT: Your social media activity, specifically your use of LinkedIn functionality.
  6. CONDUCT FIRST LEVEL RESEARCH: Determine attractive target organizations, and trends in the market that are attractive to you.
  7. COMPILE YOUR INITIAL CONTACT LIST
  8. DEVELOP YOUR PERSONAL MARKETING PLAN: What is your value proposition and how to you PLAN to offer it?

If an individual is under-employed, seeking a change, or actually unemployed, they must be visible to potential employers who are seeking their services. Creating this visibility is strategic, personal market planning and execution—in can be marketability without rejection!

And, employed or not, Modify and improve your Personal Market Plan’s implementation model as needed… As you move through your career transition or ‘job search campaign,’ make adjustments as you would a business model.

 Personal Marketing is a contact sport.

Following the first three steps, it may feel like you’re ready to take on the job market… but, THE Careerpilot encourages you to be totally prepared before you do.

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