While involved in ‘the challenging waters’ of career transition, the same chaotic, jobless, trying times are very productive times. Don’t waste them by floundering with lack of focus and direction, falling into the dark, depressive attitude of distractions and, worst of all, inaction…
When we are employed, we tend to function under the guidance of our employer’s business plan, or, more specifically, our job description. Our ‘routine’ is defined by:
- Personal accountability to a labyrinth of responsibilities, some structured— some not structured at all—but all contributing to productive work activities…
- We create productivity and efficiency with our sense of time management…
- And as ‘top talent’ professionals, we often take initiative, make process improvements, and contribute to the Company’s growth.
This Week’s Session, Thursday, August 2nd, 8:45 AM, at The Egg and I Restaurant in Addison… Developing Your Personal Marketing Plan
So, why not recreate all that with OUR OWN PLAN, a Personal Marketing Plan, to move toward job satisfaction, commitment, and appropriate compensation, for the rest of our careers… including any current, short term job search? But, before looking at what such a Personal Marketing Plan would look like, let’s review the PREPARATION Portion of the 12-step Process Model (on the left).
If an individual is under-employed, seeking a change, or actually unemployed, they must be visible to potential employers who are seeking their services. Creating this visibility is strategic, personal market planning and execution—in can be marketability without rejection!
And, employed or not, Modify and improve your Personal Market Plan’s implementation model as needed… As you move through your career transition or ‘job search campaign,’ make adjustments as you would a business model.
BRANDING Yourself In The OTHER Job Market
Your “market-tested” RESUME TEMPLATE can now serve as the basis of your correspondence templates. Become familiar with the AUTO TEXT and MAIL MERGE applications within MS Word to create efficiency in the editing of your templates to meet the needs of specific opportunities that you are marketing yourself to.
Now it is REALLY beginning to feel like YOU are market-ready… but, THE Careerpilot encourages you to be totally prepared before you do. Let’s not forget to be prepared for the digital face of the job market…
LinkedIn Task#1: INITIATING YOUR SOCIAL MEDIA STRATEGY
The Careerpilot’s high TECH-HIGH TOUCH philosophy comes into play with the explosive growth of using social networks to recruit top talent and for job seekers to build relationships, meet new contacts, and market themselves. While the Internet provides many choices, diving into the virtual meet-and-greet can represent a real challenge.
Which one is worthy of your start-up investment: learning curve time and actual ROI of your efforts… Where to begin? The Careerpilot encourages a choice that reasonably assures one’s confidentiality, has a multitude of useful applications, and can serve as your focal point of networking decisions… LinkedIn.
INITIAL RESEARCH: To Create Focus
Make a concerted effort to research trends and target organizations of geographies, industries, and functions that interest you. Access market research reports, the Internet, your own network… start with the resources with which you are already comfortable. Develop your research awareness and abilities.
Begin to assemble your INITIAL Target Organization List. Start your list of companies and industries that are attractive to you. Your targets are companies that utilize the functionality and RESULTS that you can bring to the table. A great start is to consider industrial trends in the marketplace that point to an organization’s need for your services.
INITIAL CONTACTS List
Make a list of coworkers, bosses, customers, suppliers, associates, external consultants, etc. Make a list of family, extended family, friends, relatives of friends, neighbors, people you know from special interest groups like bowling or bridge, church contacts, former classmates or alumni, and professionals like your doctor, dentist, or hair stylist.