Building on CareerFIT

JigSaw-partnershipYour work in Achieving CareerFIT led you to the determination of your career objective, exactly what is the best next step for you in your career transition?  It also suggested strongly that you set your straw-man offer criteria to guide you in moving forwardKnowing what your next right employment  is.

This will help focus your actual search. With clarity in your positioning and targeting goals, you can write a great resume to convey “your story.”


NEXT WEEK’s Session: Thursday, April 25th… Developing a GREAT Resume, and other Personal Marketing COLLATERAL MATERIALS


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WRITTEN COLLATERAL…

 A GREAT Resume that positions you clearly as a terrific FIT with your career objectives… and in today’s technologies, a database-friendly, .asci or .txt version;

  1. A correspondence template package that consistently carries your communication strategy, your message… and in today’s technologies, a reformatted, text only version of your resume ready for email needs;
  2. A high impact, personal biography and/or NETWORKING PROFILE that you can lead with in your referral based networking strategies.
  3. A clear and complete LinkedIn Profile, one that is based on your communication strategy and in synch with your other written collaterals.

VERBAL COLLATERAL…

 A well rehearsed “two minute commercial,” your answer to the most asked question during career transition, “Tell me about yourself.”

  1. Several, well though out, “elevator speeches,” examples that support your primary, positioning, key words. These are usually your representative accomplishments under the SUMMARY of your resume. (30 seconds to 1 minute)
  2. A succinct “qualification statement” that you can use as an introduction at networking events. (usually 20 – 30 seconds)
  3. An “exit statement” which explains your availability, to address the second most asked question during career transition.

Having your collaterals prepared and rehearsed prior to active personal marketing is central to your success and builds confidence.

Execution

Consistency in the delivery of your message is what creates memory… and frequency of your message helps you get there… strive for top-of-mind awareness where it relates to your candidacy.

Your personal marketing COMMUNICATION STRATEGY, your story, must be built around keywords and phrases that best describe your unique value proposition. These words come from your concerted self-assessment process. The challenge is matching the words that best describe your next right employment with the words that best describe a potential new employer’s needs.

A communication strategy that does not achieve that is doomed to otherwise controllable difficulties—and, worst…failure. So, understand that getting recruited involves two distinct elements…

  • Being screened for meeting a JOB’s requirements… a subjective process created by the potential employers of the marketplace. They set the bar HIGH, defined by functional experience, skill set, and knowledge standards so they don’t have to interview every JOB applicant.
  • Being selected by the hiring authority… another subjective process which now involves their assessment of a job-seeker’s FIT with their needs, including personality, work habits, and other ‘cultural’ standards. They cannot hire all qualified candidates. They must choose.

A job-seeker, then, can give themselves choices when they choose to embrace the OTHER Job Market. They improve their probability of success by nearly eliminating the pre-mature screening and rejection process.

Instead, the SMART job-seeker chooses to build relationships with potential employers first, researching attractive trends and targeted organizations in order to maximize probability of success, avoiding the HR-driven screening process to identify appropriate opportunities for securing their next right employment.

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Input OVERLOAD

roadsign-banner2Many people talk about “information overload” and “decision fatigue” when it comes to how to conduct your job search, or write your resume, or develop your LinkedIn Profile…or answer those challenging interview questions.  THE Careerpilot  believes there’s another side to the coin… Receiving options is actually motivational and liberating, with the right mindset.  Asking for someone else’s advice isn’t about getting the right answer out of them. Rather, it’s about adding perspective to your view so you can choose the right answer for youSo, how can you ensure another ‘second opinion’ doesn’t cloud your judgement?


NEXT WEEK’s Session, Thursday, April 18th… Achieving CareerFIT: Understanding why Step #1, ASSESSMENT, leads to setting your career objectives, job search offer criteria, and determination of communication strategies.


bob-maher-4587-editFirst and foremost, understand that your ‘core personality,’ defined by your unique strengths, skills, interests, preferences, and values (Step#1: ASSESSMENT), drives your “gut feel” on matters of choice.  TRUST that!

In THE Careerpilot’s 12-Step M.A.P. for career transition, Steps #1 and #2 are in place for one simple reason: If you don’t have a grip on what you want to do next in your career, work toward giving yourself that grip!  Your core personality should be represented in your offer criteria BEFORE development of your Personal Marketing collateral materials, like your resume!

If you cannot connect your motivated skills and strengths to supportive and confirming episodes from your actual experience, you should be utilizing your first wave of implementing your Personal Marketing Plan (Step#9) to identify and resolve this vital issue.  Lean on your A-List connections (people you already know)…

Only then will it become effective to proceed with Step#3 in the development and practice of your collective communication strategies (keywords) in the design of your collateral materials, both verbal and written.

Remember: Perfect practice makes PERFECT!

 And that brings us to Step#4, once you are satisfied with a market-ready resume, share it with your references, coaching them to be in sync with your communication strategies.  Your references should know you well, better than any other editorial resource available to you.

Leave a STRONGER Digital Footprint

chalk1Creating visibility for yourself through posted “white papers” or blogging can be very useful if you’re looking for work. On the LinkedIn platform, such ‘activity’ will contribute to your serach page rank.  Blogging can give you that edge over other candidates…without taking any of the original fun out of it!


NEXT Week’s Session, Thursday, March 28th… GUEST PRESENTER Locke Alderson will be exploring your use of LinkedIn, your GPS to networking… bring your laptop!


Here’s how blogging can land you your next job. It can help you:..

1. Stand out
When a recruiter or potential employer searches your name, your blog will be one of the first things to come up, increasing your online visibility.  Unlike your resume or cover letter, a blog presents tangible evidence of what you can do, or how you think. See it as your online portfolio, with examples of your work readily available to whoever wishes to see it…visible and tangible evidence of your strengths.

This kind of exposure constitutes a valuable addition to your professional profile and will make you stand out to employers.

2. Gain new skills
Blogging can help you develop many online skills. Besides the obvious – but extremely useful – ones like writing, research and communication skills, there are also more technical skills to gain.

You can gain hands-on experience working with a content management system by using a platform like WordPress; learn about the marketing side of things – for example how to use SEO – or try your hand at visual design creating your own, customized blog template.

3. Build your network
Your blog can help you to connect to others who are as passionate about the topics you’re writing about as you are, allowing you to build up a relevant network of contacts.  And, if you blog regularly, and people begin to ‘follow’ you, you’ll be developing a powerful, influential ‘networking machine.’

Following other bloggers and engaging with their content is a great way to attract visitors, while promoting your blog on your social media channels can also help to boost engagement.

4. Stay up to date
The more you integrate yourself within the online community surrounding your preferred field or topic, the easier it will be to stay in the loop of the latest news or developments.

Being able to show a thorough understanding of the state of the industry you are applying to will be looked upon favorably by employers while also providing a confidence boost for when you go in for an interview or start your new role.

5. Show rather than tell
There is only so much you can convey to a recruiter or potential employer through your CV or cover letter, and the emphasis tends to lie in key achievements and experience over strengths and personal attributes.

Blogging allows you to showcase those things that need to be seen to be believed. Your creativity, dedication and passion to learn can all easily be conveyed through your blog by how often you post updates and the care that goes into each one.

It may take more time than occasionally updating your CV and cover letter, but running a personal blog is definitely an investment worth making. As tangible evidence of your capabilities and personality, it can get you that crucial one step ahead of other applicants.

…and the by-product of your efforts…

You will be building your comfort and confidence in the use of social media, like more participation in LinkedIn Groups of your peers.

Your TOOLKIT For The OTHER Job Market

chalk1Embracing The OTHER Job Market does not require black magic, just a bit of confidence in yourself.  The best thing about this black-hole-free job search approach is that when you start to reach hiring managers directly, you’ll be in more substantive conversations right away than the typical HR screening process allows.

That’s because your hiring manager, a/k/a “The Person With the NEED to be addressed,” isn’t hung up on your certifications and years of experience with random tools.


NEXT Week’s Session, Thursday, March 21st… an examination of the 3rd party world of recruitment: WHO Do You Trust?


bob-maher-4587-editWith the hiring authority, you have an opportunity to talk about what really matters, whatever NEED the job requisition was designed to alleviate, when you’re talking directly with the person who’s actually losing sleep over the budget shortfall or the customer exodus or whatever is rotten in Denmark.

Here’s your toolkit for stepping up from tradition, “Black Hole job-hunting” to take your career into your own hands, and reach out to hiring managers who are facing exactly the sort of business pain you can solve.

Having a GREAT Resume

There’s no sense creating a direct channel for your message if you’re planning to deliver a robot-speak “gag-me-with-a-spoon” -type resume to your hiring manager. In order to make your direct approach count, you’ve got to come across as human on paper.

An “Echo” Letter of Introduction

An echo letter of introduction is a snail-mail letter that goes directly from you to one hiring manager in one employer. It is personal, in the sense that you’ve learned enough to say something insightful about what the employer is doing, where they might be running into rough seas, and how your background relates to the hiring manager’s most likely business need.

Your ECHO LETTER of Introduction reduces the awkwardness of your follow-up, cold call… gives you BOTH something to talk about.  And the best part is that it doesn’t prematurely expose you to the more traditional YES-No-maybe judgement!

A Need Solving LinkedIn Profile

…One that is in sync with your resume to be requested and read.  If your hiring manager opens your letter and reads it, the first thing s/he’s likely to do is find your LinkedIn profile. (You will have listed your profile url at the top of your resume, just under your email address, so your LinkedIn profile will be easy to find.)

Fodder for your Echo Letter of Introduction

You’ll need to find the name of your hiring manager on LinkedIn, an easy thing to do unless the firm you’re approaching is IBM or another corporate behemoth. You can use LinkedIn to search on the company name and the title of the person you’d typically report to (Materials Director, e.g.) and get your hiring manager’s name quickly.

Need a HOOK?  Get one from the Company website.  Lastly, you’ll need the company’s mailing address, which will be on the company’s website, too.

Embracing The OTHER Job Market

The last thing you need to approach The OTHER Job Market effectively is a willingness to step out of the standard “I’m a Good Little Jobseeker” frame. Sometimes, this is the hardest part of the process.

Once you realize that even if the hiring manager hates your letter or if a fearful HR person, affronted by your direct approach, blacklists you from employment in that firm forever, you will still be fine. No one is going to come to your house and slash your tires because you sent a guy a letter that said “Maybe you have this kind of issue going on. A lot of people do. Maybe I’ve run into that kind of thing before. Maybe we should talk.”

But Bob, I was told not to contact the hiring manager directly!

You are an adult and a professional. Are you taking orders now from people you don’t know who also aren’t paying you?

But, Bob, what if my failure to follow the rules gets me in trouble with that company?

Would you consider for three seconds working in a place where the act of sending a fellow businessperson a letter with a stamp on it gets you cast out and exiled? If you were banished from the kingdom for that heinous infraction in business etiquette, you would have dodged a big old bullet.

NETWORKING is a contact sport!.

We know that lots of employers have to step up their game and bring a human voice to the recruiting machine. The good news is that it’s easy to do.

In the meantime, job-seekers can sidestep the dysfunctional, traditional system and have pain-and-pain-solving conversations with hiring managers any time they’re

 

UNDERSTANDING Interview Process

Your Career CompassEvery step in the job search process is aimed at obtaining interviews.  It is at that point, a potential hiring manager decides if you are right for the job, and, just as important, it is your time to evaluate whether the job is right for you. Most interviews follow a predictable format, with steps that both the interviewer and applicant follow to decide if both will benefit from working together.


THIS Week’s Session, Thursday, March 7th… Closing The Deal I, an exploration of interview strategies, including MoneySpeak and PRE-Offer negotiation


bob-maher-4587-editThe best interviews are ones in which both participants are equal and can have a mutually beneficial, interactive conversation regarding the opportunity at hand.

Think of an interview as the natural extension, the successful result of your effective networking.  Many networking conversations actually become screening interviews, where influential contacts are assessing your qualifications, skill sets and experience relative to an opportunity at hand.  “Perfect practice” of the basics builds the confidence necessary to perform well in formal job interviews.

Let’s break down the basics into four areas…

  1. pre-contact preparation/ research,
  2. greeting and rapport,
  3. questions/answers, and …
  4. meeting closure.

All four stages are equally important and deserve your consideration and preparation.

The Three Phases of Every Interview

 There are three things that must be discussed in every interview:  First, the Candidate, a discussion usually conducted in the past tense to assess experience, knowledge, and skills… do they meet the potential employer’s REQUIREMENTS?

Second, the job itself.  Beyond meeting requirements, each Candidate must be judged for their potential to meet EXPECTATIONS.  As important, will the Candidate “fit in” on the team and Company culture?  This discussion occurs in the future tense… very obvious transition in a “good” interview.

Last, but certainly not least, is the quality of FIT.  While this is the most subjective and dysfunctional part of the process, it is where both sides must come together for a desired outcome.  When both sides like and find the other to be attractive, a “right” employment opportunity can result.  This is also where the QandA can become more defensive in nature.

Your Strategic, CAREER Plan That Works Effectively in Job Search

Compass-seaLWhile involved in ‘the challenging waters’ of career transition, the same chaotic, jobless, trying times are very productive times. Don’t waste them by floundering with lack of focus and direction, falling into the dark, depressive attitude of distractions and, worst of all, inaction…


NEXT Week’s Session, Thursday, January 31st… Developing Your Personal Marketing Plan; Being fully prepared to conduct an effective job search


chalk1When we are employed, we tend to function under the guidance of our employer’s business plan, or, more specifically, our job description. Our ‘routine’ is defined by:

  • Personal accountability to a labyrinth of responsibilities, some structured— some not structured at all—but all contributing to productive work activities…
  • We create productivity and efficiency with our sense of time management…
  • And as ‘top talent’ professionals, we often take initiative, make process improvements, and contribute to the Company’s growth.

So, why not recreate all that with OUR OWN PLAN, a Personal Marketing Plan, to move toward job satisfaction, commitment, and appropriate compensation, for the rest of our careers… including any current, short term job search?

If an individual is under-employed, seeking a change, or actually unemployed, they must be visible to potential employers who are seeking their services. Creating this visibility is strategic, personal market planning and execution—in can be marketability without rejection!

And, employed or not, Modify and improve your Personal Market Plan’s implementation model as needed… As you move through your career transition or ‘job search campaign,’ make adjustments as you would a business model.

Personal Marketing is a contact sport.

Following the first three steps of our 12-Step Process, it may feel like you’re ready to take on the job market… but, THE Careerpilot encourages you to be totally prepared before you do.

The Ghost of Holidaze Past

happynewyearsmalltolargeThe holidays are a fun time to share gifts, visit with friends and family, take a break from work, and, let’s hope, relax. The trouble is that they are over fairly quickly. And once those days are over, people return to their regular routines, which now seem dull, or worse, depressing.

The biggest difficulty in getting back to the disciplined grind of job search is seeing the rewards and joy in what we do every day.


This Week’s Session, Thursday, January 10th:  Achieving CareerFIT,  an exploration of the assessment process


chalk1The contrast between ‘happy holidaze’ and ‘disciplined job search’ can be dehabilitating if we think about it that way. People underestimate how exhausting even happy holidays are and how much rest we need to recover… The holiday hangover is real… Don’t expect to be 100% productive on your first day back at it.

Once people get some rest over the weekend after the first week back, the fatigue should ease up significantly. Be aware of the signs that you may be overworked or over-stressed. These include uncharacteristically negative thoughts and feelings, as well as not finding time for or no longer looking forward to things you used to enjoy.

Burnout is a serious issue and can lead to severe depression and even suicidal ideation if left unaddressed. Some of the physical symptoms include heart palpitations, gastrointestinal issues, and excessive weight loss or gain. But you don’t have to experience any of these.

Back in school, we used to refer to the time between Christmas break and St. Patrick’s Day as ‘the dark ages.’  On ‘the job search calendar,’ this is actually the most productive time of the year.

With some effort and a few tricks, you can make it through this stressful transition period right after the holidays and prevent it from dragging out.

1. Think of time as an investment

We spend so much time getting ready for the holidays and then they are over in just a week, which can be disappointing. The best way to deal with that feeling is to think about the holiday preparation as an investment:  The time you spend decorating, buying gifts, and making plans is really an investment in creating a special experience for you and yours that will continue to pay dividends long after the holidays are over. Like all investments, sometimes it doesn’t pay off in the way we hoped, but we can rest in the knowledge that we invested ourselves in something personally meaningful.

2. Don’t expect perfection

It’s important to have compassion for yourself and others about the transition back and not expect perfection.  You may want to disclose too many personal stories, giving out a lot more than just professional information.  If you want to keep things more professional, express empathy, and gently redirect your networking dialog to work related matters.

3. Know it’s unnatural to simply switch off from the “happiness of the season”

In a way, it is unnatural for people to completely compartmentalize their lives when they walk in or out of the disciplined structure of productive and efficient job search activity. While appropriate boundaries are important, it is unhealthy to stuff thoughts and emotions down or deny them just because the clock says it is time; finding that balance can be a real challenge for some.

Realistically, it takes a couple of weeks to really get back into a regular routine… People spend the last 30 to 90 days of the year winding down and letting go of all their good habits… It’s going to take time to re-establish healthy behaviors and get back on track.

4. Use technology with purpose

It’s not about permanently switching off your computer or television and throwing out your smartphone. Absolutes may not be the answer.  Instead, it can be helpful to think about how you choose to use social media and other available technologies… what purpose you want it to serve for you.  Is it serving that purpose?

If not — and especially if it takes more away from you then you get out of it — it might be time to be more intentional about media consumption and only use it for the purpose you want.

5. Give yourself a ramp-up period

“Maybe use a couple of days to figure out your new goals and professional expectations for this year,” Taylor said. “Let yourself slowly (but steadily) get back into your routine.” You can burn out if you try to jump back in too quickly, so take one task at a time and set a rhythm for yourself, she added.

6. Stay away from unmotivated people

They can be contagious… If you’re around folks who haven’t gotten back into the swing of things, it’s easier to follow suit. They may actively be telling you that ‘there’s always tomorrow’ or ‘just start on a Monday,’ or it may just be something you feel is easier when no one else around you is moving forward. Avoid these people for a while, if you can.

Network and develop your network with employed people.

7. Go on short walks

After the holidays, our minds might wander and we might be thinking about places we’d rather be or things we’d rather be doing than staying engaged in SMART jo search activities. By spending just five minutes quietly focusing on your breath, you can bring a sense of calmness and clarity to your day and increase attention to your work-at-hand.

8. Exercise

THE CareerPilot recommends regular exercise — and especially outdoor exercise if the weather permits…  It helps regulate levels of cortisol, the “stress” hormone, and adrenaline. It can be very effective at getting our bodies and moods regulated again for countless reasons.  If you haven’t had a regular practice…START ONE!

9. Be mindful of the good times ahead

Remembering the good memories from the holidays, while also being mindful of the good times in the coming weeks, months, and in the new year can be helpful in beating the post-holiday blues. Being stuck in the past makes a person less open to and appreciative of the next big thing that may come along.

Physically active people are also more productive and motivated in all areas of their lives.  You can get more energy, and the same chemicals released from an antidepressant medication, when you’re working out.

10. Practice gratitude

Practicing gratitude is very helpful but not in a hit-and-run way… It is more helpful if a person spends some time reflecting on why he or she is grateful and how it is meaningful.  Spending time regularly practicing gratitude rewires the brain by gradually shifting what we pay attention to and are aware of.

You get bonus points if you express your gratitude in depth to another person and build it into your home or job search dialog.