So, Who DO You Listen To?

AjustDaSailsThe “challenging waters” of career transition, specifically a lengthy period of un-employment during a typical job search campaign, can be quite stressful. And part of that stress is the constant fear that you may have positioned yourself for something that’s just not available in the marketplace.

When is it time to give up on, or change your approach, to a desired result? When do you stop pursuing a desired career outcome? When do you walk away from a negotiation or quit trying to make a relationship work?

Do you give up when you get frustrated? Or when you’ve tried everything you know to try? Or when a better option becomes available?

How do you know when your persistence goes from an asset to a liability?


THIS Week’s Session, Thursday, October 17… Implementing Your PMP:  Bob leads a discussion of coaching YOURSELF to greater performance, a “wave theory.”


Pilot Onboard

Many people talk about “information overload” and “decision fatigue” when it comes to how to conduct your job search, or write your resume, or develop your LinkedIn Profile…or answer those challenging interview questions. THE Careerpilot believes there’s another side to the coin… Receiving options is actually motivational and liberating, with the right mindset.

Asking for someone else’s advice isn’t about getting the right answer out of them. Rather, it’s about adding perspective to your view so you can choose the right answer for you.

So, how can you ensure another ‘second opinion’ doesn’t cloud your judgement?

First and foremost, understand that your ‘core personality,’ defined by your unique strengths, skills, interests, preferences, and values (Step#1: ASSESSMENT), drives your “gut feel” on matters of choice. TRUST that!

In THE Careerpilot’s 12-Step M.A.P. for career transition, Steps #1 and #2 are in place for one simple reason: If you don’t have a grip on what you want to do next in your career, work toward giving yourself that grip!

Your core personality should be represented in your offer criteria BEFORE development of your Personal Marketing collateral materials, like your resume!  If you cannot connect your motivated skills and strengths to supportive and confirming episodes from your actual experience, you should be utilizing your first wave of implementing your Personal Marketing Plan (Step#9) to identify and resolve this vital issue.

Only then will it become effective to proceed with Step#3 in the development and practice of your collective communication strategies (keywords) in the design of your collateral materials, both verbal and written.

Remember: Perfect practice makes PERFECT!

Persistence leads to many successes but at some point, can serve to point you in a different direction. Persistently pursuing a specific job search objective, in the face of resistance, lack of opportunity, or competition, can be a waste of time and money. You can miss many alternative opportunities while tirelessly investing energy into a dead-end approach or new relationship.

Never prematurely equate re-positioning your efforts with broader changes in your Personal Marketing Plan. Market conditions can be very dynamic… those “challenging waters” may call for a change in course.

Knowing when to stay the course, change course, or quit isn’t easy. Knowing when ‘enough is enough’ isn’t always clear. The best strategy isn’t always certain even after the dust has settled on a situation and time has gone by. Hence regrets remain for many people who tried for too long as well as for those who gave up too early.

To help you when deciding whether to continue, stop, or redirect your resources, ask yourself “Did you …..
• Truly give it your best? Did you perform your best and to a level of excellence defined by most objective standards?
• Try every reasonable approach or tactic that fit within your chosen strategy or Personal Marketing Plan?
• Give it sufficient time? Did you practice patience and allocate enough time for your efforts to be recognized, evaluated, and acted upon?
• Consult with people qualified to give you advice? Did you seek wise counsel from people willing to challenge your thinking rather than merely talking to people who validated your thinking?
• Manage the other realities in your life? Did you think objectively rather than rely on your instinct replete with its subjectivity? Did you cave in to emotion or unsubstantiated financial pressures?
• Look in the mirror? Did you take your share of responsibility for the issue? Do you have a Plan, and did you identify and correct the areas you had control over that contributed to the impasse… so you aren’t merely running from yourself?
• Use rational thinking as well as your feelings? Did you follow both your mind and your heart? Did you evaluate the facts and statistics as well as the impact on people?
• Consider the unique nuances of your particular situation… rather than blindly follow accepted norms?

If you can’t honestly and objectively answer “yes” to these questions, take action on those topics you can’t. If you can answer yes, consider it time to redirect your resources. You may be in a hole that is only getting deeper with time.

You may be wasting your energy and money. Your persistence may be at the point of foolishness. Change your strategy, tactics, or approach. Or pursue your better alternative.

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Why PLAN?

roadsign-banner2

If you are not absolutely clear about what you want as that NEXT STEP in your career, envision an ideal position that will value you for the main characteristics and experiences you want to be hired for.


This Week’s Session: Thursday, October 3rd… Developing Your Personal Marketing Plan


Since you need to be concise and clear when developing your Personal Marketing collateral materials (resume, BIO, verbal communication, and your LinkedIn profile),  it’s important to figure out what you best offer in your next position, so you know exactly what skills and experiences to highlight.  Make FIT happen!

SELF-Assessment: Find Your Fit, Focusing on CAREER Objectives

With your knowledge of your target industry, it’s time to figure out how you fit in (or want to). Identify, describe, and refine your key selling points with your end goal in mind. Then, craft them into 4-6 bullets, shooting for statements that are vivid and that clearly illustrate what you bring to the table over anyone else.

Ask Yourself

  • What is the intersection of your ‘value proposition’ and what your target industry, or specific Company, needs?
  • What are your most impactful areas of experience, knowledge, or skill?
  • What critical problems are you well suited to solve?

RESEARCH: Analyze Your Target Industry

Once you know what you want to do, your next step is identifying where you want to be—think industry, city, and companies. Then, research your industry and key trends affecting it now: Read relevant industry news articles, research companies, and analyze job descriptions you’re interested in.

Pay Attention to the Nitty Gritty

As you begin to think about the type of career transition you want to make, what IS the next appropriate employment for you… start out by documenting what you already know to be true about your professional self.

  1. Give specific attention to what you spend the most time doing, those functional details of your work that have the greatest impact on your employer’s success, and, especially, what are you uniquely providing that gives value to your role?
  2. Take notes about when you’re feeling particularly unmotivated or unenthused about your job. Write down the tasks that bring you down as well as those that get you excited.
  3. It may seem like a tedious exercise, but if you stick with it, patterns will start to emerge. And it’s in teasing out these patterns that’ll help you build a picture of the role that’s right for you.

Schedule  Informational “Interviews” With Key Contacts

In addition to being introspective, it’s also important to get out there and start becoming your own best CAREER Coach, learning about satisfying next steps, the career moves you’re interested in.   And what better resource than the very people already in, or connected with, those you seek?

As an active job seeker, especially in the first few months of a job search, networking your way to one informational interview per week is essential to your campaign’s success.  This may sound like a lot, but initially quantity is more important than quality as you want to get a sense of a wide variety of roles in different industries based on the results of your introspection.

The more people you speak with, the more you’ll be exposed to fields you might wish to pursue. With that said, you don’t want the person on the receiving end to feel that way—so always make sure to come prepared and send a thank you.

To Tweak Or NOT To Tweak, THAT…

Compass-seaL THAT’s a huge question to address as a job seeker’s search wears on.

Many people talk about “information overload” and “decision fatigue” when it comes to how to conduct your job search, or write your resume, or develop your LinkedIn Profile…or answer those challenging interview questions.

THE Careerpilot  believes there’s another side to the coin… Receiving options is actually motivational and liberating, with the right mindset.  Asking for someone else’s advice isn’t about getting the right answer out of them. Rather, it’s about adding perspective to your view so you can choose the right answer for you.


Thursday, September 19th…WRITING’s For The READER… what’s YOUR story?   guest presenter, Joy Perkins, will be digging more deeply into the what to tweak when you tweak your communication strategies.


bob-maher-4587-editSo, how can you ensure another ‘second opinion’ doesn’t cloud your judgement?

First and foremost, understand that your ‘core personality,’ defined by your unique strengths, skills, interests, preferences, and values (Step#1: ASSESSMENT), drives your “gut feel” on matters of choice.  TRUST that!

In THE Careerpilot’s 12-Step M.A.P. for career transition, Steps #1 and #2 are in place for one simple reason: If you don’t have a grip on what you want to do next in your career, work toward giving yourself that grip!  Your core personality should be represented in your offer criteria BEFORE development of your Personal Marketing collateral materials, like your resume!

If you cannot connect your motivated skills and strengths to supportive and confirming episodes from your actual experience, you should be utilizing your first wave of implementing your Personal Marketing Plan (Step#9) to identify and resolve this vital issue.  This part of the process HAS TO HAPPEN before you launch you job search…

And it could happen if your initial strategies are not well received in the market… Your “story” may evolve as your search plays out… Time to TWEAK!

Only then will it become effective to proceed with Step#3 in the development and practice of your collective communication strategies (keywords) in the design of your collateral materials, both verbal and written.

Remember: Perfect practice makes PERFECT!

Within your network, as you seek Advice, Information, and Referrals… NOT a j.o.b., you will get a LOT of direction, sometimes creating conflict and chaos… You can let it overwhelm you, or you can pick and choose what you want to factor in, and let everything else fall to the wayside…

This is an over-simplification, but it’s truly that simple. Once you see others’ advice as something you can take rather than something you have to take, the pressures off, and you can make decisions that align with your values.

This also frees you up to make the more challenging decisions based on cumulative feedback that you have heard and listened to from the job market…  specifically influencing tweaks to your original communication strategies…

The more collective ‘advice and information,’ the better!  Keep your written and verbal strategies in sync and dynamic, an evolutionary process.

Remember, too, that the traditional marketplace’s over-reliance and obsession with keywords is what drives your dynamic need for feedback on your resume.  Besides, you should be constantly tweaking your market-ready resume to stay in sync with actual job descriptions and other opportunities.

Achieving CAREER “FITness”

roadsign-banner2In order to market yourself, you must first know yourself.  The job search process is essentially a highly personalized marketing process.  The process starts with your candid self-assessment, which allows you to gain a thorough and workable understanding of who you are in product marketing terms.


This Week’s Session: Thursday, September 12th… Achieving CareerFIT:  An exploration of the “two flavors” of assessment, decision-making (positioning) and word-crafting of your resume and LinkedIn Profile.


JigSaw-partnershipEspecially if you are starting a resume “from scratch”, or if you are truly unsettled on next steps along your career path, this becomes a necessary first step in the process.

What YOU Do Best, and are motivated to do for a future employer…

What do you do best?  What are your strongest transferable skills?  Think broadly in terms of managerial and technical/ functional strengths involved in what you have to offer.  Discovering your “pattern of success and satisfaction” is your goal, here.

Your ability to express the collection of your functional strengths will measure your marketability.  This collection of keywords and their supportive evidence creates your communication strategy, the basis of your value proposition.

The old “round peg in a round role” theory of career planning is dysfunctional.  In the typical professional environment today, job descriptions are changing faster than ever before to keep up with the challenges of an economy in transition. In the traditional job market, job seekers are the sellers and their potential employers are the buyers.  The commodity is JOBs and the competition is fierce.

In The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process.  The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek.  Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot.  Once identified, they simply select their choice and buy their services.

Seize control of such challenges.   Understand the nature of FIT.  

What is a Good, Career FIT For You?  To achieve a good “fit” between you and any future opportunity, you have to ask yourself some basic questions about yourself and your prospective employers. The fit depends on how well the jobs meets your needs and how well your skills and abilities meet the employer’s needs. The employer will make a decision and extend an offer to you: now it is time for you to make your decision.

Write out the factors that are important to you in a job… actually write out your list.  During your career transition, learn the value of setting your offer criteria, a key element of your Personal Market Plan:

  • Creates an objective target for your efforts ahead;
  • Gives you a meaningful set of questions to ask during research (factual information) and networking (more subjective information);
  • Provides an objective way to analyze and react to offers as they occur.

 OFFER CRITERIA

Write out the factors that are important to you in a job…actually write out your list. During your career transition, you learn the value of setting your offer criteria.

1. Creates an objective target for your efforts ahead;
2. Gives you a meaningful set of questions to ask during research and networking;
3. Provides an objective way to analyze and react to offers as they occur.

To manage your career wisely has you extending the same concept.

  • Keep your “offer criteria” in that dynamic state of change that allows you to adapt to market conditions.
  • If your current goal is to find a new position, then you should prepare your search as a “business model”, manage it accordingly, be flexible, and be ready for the unexpected.

You understand that managing your own career involves three key ingredients:

  1. Confidence in knowing that your career is on the right path;
  2. Continuous research and networking leading to awareness of potential “next steps…” to keep your career moving forward;
  3. Competency with job-changing skills.

To manage your career wisely has you extending the same concept.  Consider some of the factors listed below … Examine each factor through the questions listed – and then ask “does this opportunity fit me?”

Beyond Your NOTION of FIT

A Good ScoutBe prepared!  Sounds simple, doesn’t it?  After all, the Boy Scouts have been teaching this idea to kids for over 100 years.

So why in the world would most job seekers show up for an interview unprepared? You see it all the time—they dash in from the parking lot with no particular plan on how to engage their potential employer. Or they relentlessly work the phones only to discover that they’ve offered nothing more than hollow chitchat.

So why IS it that job seekers fail to prepare?


THIS WEEK’s Session, Thursday, August 29…  Closing The Deal II:  Discussion and PRACTICE of good interviewing tactics, including POST-Offer negotiation


chalk1Because it is easier to talk about you, your company and your products than it is to prepare to have a conversation about THEM!

Here’s the big question: what are you doing to prepare that if your next employer knew you were doing it, they would be more inclined to have an open and honest dialogue with you?  The next time you meet with a prospect or client, open the conversation with this simple phrase:

“In preparing for this meeting I took some time to discover a few things that would allow me to succeed in this role…” Then simply highlight the two or three critical things that you did to prepare and watch what happens to the atmosphere of the call. You will blow away the last interviewee (your competition) who opened their meeting in silence, waiting to be interrogated!

The less you talk about yourself, the more you have to prepare to talk about them. In the nine-box matrix, it’s about meeting their expectations!  And the more you talk about them, the more likely they will be interested in you. Back to our matrix, it’s about creating the allusive BUYING SIGNAL, and mitigating any risks about a good FIT.

Not exactly the secret formula you were hoping for. But it is an obvious formula—so obvious that most job seekers ignore it.

Here are ten keys that you can use to create your own successful interview habits:

  1. Learn about their business—their products/services, customers, industry trends, key initiatives, financial status, and competition.
  2. Discover something about the person you are meeting with. Google them, talk to their colleagues, or call others in the industry who have insights. Use a targeted organization networking approach.
  3. Plan questions that establish your expertise and get them to think in new ways. The more thought provoking your questions are, the more your prospective employers will respect and remember you!
  4. Identify the benefits of your value to this potential employer. Your value proposition needs to be clear, concise, credible and compelling!
  5. Prepare ideas that hold value for your ‘next employer.’ Your language needs to reflect a focus on solutions…meeting their needs!
  6. Communicate an outline of your meeting prior to the actual interview. Ask them to review and provide you with feedback. Getting their buy-in before you walk in the door is critical, and it demonstrates your commitment to delivering value.
  7. Identify the resistance that you are most likely to encounter and prepare ideas, case studies, testimonials or expert opinions to help reduce their reluctance to move forward.  OVER-qualified?  No INDUSTRY experience…
  8. Plan how you will close the interview appointment and decide what agreements you need to ask for.
  9. Remind yourself to be friendly and courteous to everyone that you encounter. Your potential employer is constantly deciding how much they like you, how much they trust you and how much confidence they have in you.
  10. BE CONFIDENT in your PRE-Offer and POST-Offer negotiation approaches.  It takes time—often a long time—to build your personal brand. And it takes only a few seconds for it to be destroyed.

In SYNC With WHAT?

chalk1What we used to refer to as ‘job security’ can be tough to ensure in a time when every position seems temporary. LONG gone are the days when you worked for one employer your entire lifetime. Remember when…?

JOB SECURITY = Good Performance + Loyalty

We learned in basic math that when one side of the ‘=’ sign changes, the other side must change as well.  Today, every job is temporary and most new jobs are gotten via referral.  Our performance ethic and our ‘loyalty value’ are regularly and significantly challenged by times of change…those “challenging waters of career transition…”

  • Recession… hard to predict but are as inevitable as high economic growth and low unemployment (sound familiar?)
  • Corporate restructuring or down-sizing, or the related effects of…
  • Merger and acquisition activity

THIS Week’s Session, Thursday, July 18th… Developing In Sync Personal Marketing Collateral Materials:  An exploration in value of your communication strategy


AjustDaSailsThe best way to build a strong ‘safety net-work’ is to offer value now… and for the rest of your working lifetime.  Identify and develop a sense of branding in the marketplace… what IS your story… and can you stick to it?

Your work in Achieving CareerFIT led you to the determination of your career objective, exactly what is the best next step for you in your career transition?  It also suggested strongly that you set your straw-man offer criteria to guide you in moving forwardKnowing what your next right employment  is.

This will help focus your actual search. With clarity in your positioning and targeting goals, you can write a great resume to convey “your story.”

Your Personal Market Collateral

WRITTEN COLLATERAL… 

  1. A GREAT Resume that positions you clearly as a terrific FIT with your career objectives… and in today’s technologies, a database-friendly, asci version;
  2. A correspondence template package that consistently carries your communication strategy, your message… and in today’s technologies, a reformatted, text only version of your resume ready for email needs;
  3. A high impact, personal biography and/or NETWORKING PROFILE that you can lead with in your referral based networking strategies.
  4. A clear and complete LinkedIn Profile, one that is based on your communication strategy and in sync with your other written collaterals.

VERBAL COLLATERAL… 

  1. A well rehearsed “two minute commercial,” your answer to the most asked question during career transition, “Tell me about yourself.”
  2. Several, well though out, “elevator speeches,” examples that support your primary, positioning, key words. These are usually your representative accomplishments under the SUMMARY of your resume. (30 seconds to 1 minute)
  3. A succinct “qualification statement” that you can use as an introduction at networking events. (usually 20 – 30 seconds)
  4. An “exit statement” which explains your availability, to address the second most asked question during career transition.

Having your collaterals prepared and rehearsed prior to active personal marketing is central to your success and builds confidence.

Consistency in the delivery of your message is what creates memory… and frequency of your message helps you get there… strive for top-of-mind awareness where it relates to your candidacy.

Your personal marketing COMMUNICATION STRATEGY, your story, must be built around keywords and phrases that best describe your unique value proposition. These words come from your concerted self-assessment process. The challenge is matching the words that best describe your next right employment with the words that best describe a potential new employer’s needs.

A communication strategy that does not achieve that is doomed to otherwise controllable difficulties—and, worst…failure. So, understand that getting recruited involves two distinct elements…

  • Being screened for meeting a JOB’s requirements… a subjective process created by the potential employers of the marketplace. They set the bar HIGH, defined by functional experience, skill set, and knowledge standards so they don’t have to interview every JOB applicant.
  • Being selected by the hiring authority… another subjective process which now involves their assessment of a job-seeker’s FIT with their needs, including personality, work habits, and other ‘cultural’ standards. They cannot hire all qualified candidates. They must choose.

A job-seeker, then, can give themselves choices when they choose to embrace the OTHER Job Market. They improve their probability of success by nearly eliminating the pre-mature screening and rejection process.

What IS CareerFIT…and HOW Does One Achieve It?

JigSaw-partnershipIn order to market yourself, you must first know yourself.  The job search process is essentially a highly personalized marketing process.  The process starts with your candid self-assessment, which allows you to gain a thorough and workable understanding of who you are in product marketing terms.

When a Company looks for qualified employees, they seek functional evidence that demonstrates a job seeker’s ability to perform to expectations… JOB REQUIREMENTS represent the HR screening process!


Next Session, Thursday, July 11th… Achieving CareerFIT:  an exploration of the ‘two flavors’ of assessment to assist in career decision-making and collateral word-crafting


chalk1Especially if you are starting a resume “from scratch”, or if you are truly unsettled on next steps along your career path, this becomes a necessary first step in the process.

What do you do best?  What are your strongest transferable skills?  Think broadly in terms of managerial and technical/ functional strengths involved in what you have to offer.  Discovering your “pattern of success and satisfaction” is your goal, here.

What is a Good, Career FIT For You? 

To achieve a good “fit” between you and any future opportunity, you have to ask yourself some basic questions about yourself and your prospective employers. The fit depends on how well the jobs meets your needs and how well your skills and abilities meet the employer’s needs. The employer will make a decision and extend an offer to you: now it is time for you to make your decision.

Write out the factors that are important to you in a job… actually write out your list.  During your career transition, learn the value of setting your offer criteria, a key element of your Personal Market Plan:

  • Creates an objective target for your efforts ahead;
  • Gives you a meaningful set of questions to ask during research (factual information) and networking (more subjective information);
  • Provides an objective way to analyze and react to offers as they occur.

 OFFER CRITERIA

Write out the factors that are important to you in a job…actually write out your list. During your career transition, you learn the value of setting your offer criteria.

1. Creates an objective target for your efforts ahead;
2. Gives you a meaningful set of questions to ask during research and networking;
3. Provides an objective way to analyze and react to offers as they occur.

To manage your career wisely has you extending the same concept.

  • Keep your “offer criteria” in that dynamic state of change that allows you to adapt to market conditions.
  • If your current goal is to find a new position, then you should prepare your search as a “business model”, manage it accordingly, be flexible, and be ready for the unexpected.

Your ability to express the collection of your functional strengths will measure your marketability.  This collection of keywords and their supportive evidence creates your communication strategy, the basis of your value proposition.

The old “round peg in a round role” theory of career planning is dysfunctional.  In the typical professional environment today, job descriptions are changing faster than ever before to keep up with the challenges of an economy in transition. In the traditional job market, job seekers are the sellers and their potential employers are the buyers.  The commodity is JOBs and the competition is fierce.